Oct 2016 AFR: 1.6%
Crescendo Interactive Samples - Desktop website, mobile website, tablet website, enewsletter and brochure

Solutions for marketing planned & blended gifts

With 30+ years of experience, Crescendo Interactive offers a results-driven marketing system that creates leads, builds donor relationships and closes more gifts for your organization

  • Mobile-friendly websites
  • Emails & enewsletters
  • Print materials
  • Proposal software
  • Content management
  • Donor analytics
  • Gift calculators
  • Training and much more
Learn More Request a Free Demo
2016 Email Study: Experiments in Email Marketing

2016 Email Study: Experiments in Email Marketing

What are the best ways to increase email performance and response rates? What is the impact of colors and fonts on readability for fundraising emails? How do donors respond to emails based on the date and/or time they are delivered? Crescendo's FREE 2016 email study (PDF)Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing — contains the answers to these questions and a lot more!

Download for Free

2016 Practical Planned Giving Conference

2016 Practical Planned Giving Conference

Take your planned giving knowledge to new heights at our conference in Chicago! On September 26-27, 2016, hear the latest developments in charitable planning that will help you inspire your donors to give. Thirty industry experts will motivate you with 48 breakout sessions:

  • Maximizing Success
  • Building Relationships
  • Working as a Team
  • Learning the Techniques
  • Mastering Fundamentals
  • Excelling at Marketing
Visit PPGC2016.com
CresPrint - Web to Print Software

Web to Print Solutions with CresPrint

CresPrint makes print marketing an easy, efficient and economical way to market planned gifts. Simply select a professionally designed piece from our literature library, including newsletters, brochures, briefs, postcards, inserts, wills guides and more.

You can change pictures and colors, edit text and fonts, and send your customized piece to your desktop printer or preferred print and mail vendor.

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Our Products & Services


GiftLegacy, our integrated planned giving marketing system, helps you build donor and professional advisor relationships to close more gifts. It includes mobile-friendly websites, weekly enewsletters, mission videos and royalty-free literature.

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Crescendo provides powerful applications for marketing major and planned gifts as well as administering gift annuities. Our software allows you to prepare custom proposals and presentations for various gift plans.

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Our seminars, webinars and annual conference cover a wide variety of gift planning strategies. You can learn about offering bequests, issuing and administering gift annuities, establishing education and retirement unitrusts, gifts from IRAs and more.

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GiftAnnuities 1•2•3, our administration service, assists your charity with state compliance and administration of charitable gift annuities. You can track annuity balances, print checks, create state reports as well as file tax returns and annual filing information.

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Seminars & Conferences

Free Webinars


Success Stories

As the nation's largest planned giving services provider, Crescendo Interactive is proud to work with these organizations among many others:

Julie Heggeness
Julie Heggeness
Executive Director, Gift Planning

Hoag Hospital Foundation

"Hoag Hospital Foundation uses Crescendo's enewsletters (donor and advisor), brochures, print newsletter, website, software, marketing materials and plans, wills guide, bequest literature - basically all Crescendo has to offer. We are extremely happy with Crescendo's products and customer service. In three year, HHF raised more than $55 million in planned gifts."

Glenn Pittsford
Glenn Pittsford
Assistant Vice President for Gift Planning

Texas A&M Foundation

“A total of $500 million in planned gifts have been documented in the past 12 years. Many of these givers have been inspired by the planned gifting marketing they have received from us over the years. That marketing is based on the Crescendo donor-friendly marketing and emarketing philosophy and materials. We give Crescendo much credit for the success we have enjoyed.”

David B. Moore
David B. Moore
Director, Legacy Planning

Chapman University

“As a one-person planned giving office with just $40,000 for annual operating expenses, Crescendo's GiftLegacy marketing package empowered me with great resources. In recent years, Chapman University secured more than $100 million in planned gifts for the future of our mission. While strategic face-to-face visits are essential to this kind of success, Crescendo helps open the doors to these conversations.”

More Success Stories

Would you like to learn more about our services?
Please contact us for a free demonstration