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GiftLegacy eContact Awards

We congratulate the 25 "Gold" sites, the 25 "Silver" sites and the 25 "Bronze" sites. Each organization will receive an award trophy to show their excellence in eMarketing. Many gold sites have received eGifts, and several have raised multimillions in eGifts. eMarketing of planned gifts on the web is steadily becoming a major force in planned giving.

During 2008 the GiftLegacy/GiftLaw servers had over 45 million page-views. With hundreds of thousands of donors and professional advisors getting their gift planning information online, we are recognizing top GiftLegacy sites with substantial numbers of eNewsletter and web site contacts.

Reasons for high eContact rates

1. Large eNewsletter distribution that brought donors and advisors to their web site.
2. Easy one or two click access from their Home Page to the Planned Giving Home Page.
3. A short "easy to type" planned gifts web page address printed on all their GiftLegacy Literature (quarterly print newsletter, brochures, ads and postcards).

  • Gold
  • Silver
  • Bronze
  • Steps to Success
Gold Awards
Averaged around 200,000 page-views in 2008!

Monica Estabrooke
AARP Foundation

Lewis H. von Herrmann
American Bible Society

Marilyn B. Parker
Benefis Healthcare Foundation

Jerry Wear
Campus Crusade for Christ

Ronald Blaum
Church World Service

Jonathan Rich
Ducks Unlimited, Inc

Lynda Jacobson
Iowa State University Foundation

Terry Gerdts
LCMS Foundation

Tom Arnold
Liberty University

Judy Cash
McIntire School of Commerce, University of Virginia

James Smith
Missouri Baptist
Foundation

Chris Miller
Oral Roberts University

Liz Chambers
Palm Springs Art Museum

Gordon Chavers
Purdue University

Erin Jones
San Diego State
University

Alice Grindstaff
Smithsonian
Legacy Society

Glenn Pittsford
Texas A&M Foundation

Benjamin C. Stahmann
The Boy Scouts of America National Foundation

Frank Nico
The Christian
Broadcasting Network

Doug McDaniel
The Salvation Army
Eastern Territory

Quina De Laine Page
United Way of America

Michael Crvarich
University of California, Irvine

Cecilia Soriano
University of California, Riverside

Gerrie Paulson
Wayne State University
Silver Awards

Mary Bohmke
Alzheimer's Association

John Pence
Answers in Genesis

Michael S. Welling
Arthritis Foundation

Dennette Miramontes
Azusa Pacific University

Jim Gumpert
Boys & Girls Clubs

Bill Yaeger
Citadel Foundation

Steve Anderson
Converge Worldwide/Baptist General Conference

Jerry Howell
Crown Financial Ministries

David M. Davies
Fellowship of Christian Athletes

Mel Friesen
Grace University


March of Dimes

Bill Gupton
Montana State University - Northern Foundation

Steve Watt
North Carolina State University

Sonia Murphy
North Carolina State University/College of Agriculture and Life Sciences

John Moss
Oregon Jewish Community Foundation

Jane Orr
Seattle University

Jose LeGrand
Southern Union Conference of Seventh-day Adventists

Roxana Laing
The Heritage Foundation

Rich Dorsey
The Salvation Army - Western Michigan & Northern Indiana Division

Lindsay L. Lapole, III
The Salvation Army Southern Territory

Ralf Stores
Trans World Radio

Lani Starkey
University of Hawai'i

Bart G. Evans
University of New Mexico

Dave Miedema
University of North Dakota Foundation
 
Stephen M. Davis
Wycliffe Foundation
 
Bronze Awards


AFA Planned Giving

Jim Gumpert
Boys & Girls Clubs of America

Edward Trickey
California Highway Patrol 11-99 Foundation

Mike Mahan
California State University, Monterey Bay

Don Cramer
Children At Heart Foundation

Rose Meissner
Community Foundation of St. Joseph County

Lanny Harris
EFCA

Bill Tanner
Episcopal Senior Communities Foundation

Thomas Norman
Florida Dental Health Foundation

Jennifer Nohelty
Gift Planning Services

Eric Halonen
Michigan Technological University

Steve Humphrey
National Association of Watch & Clock Collectors

Hermann A. Goeppele
PeaceHealth Hospital Foundation

Mary Anne Rees
Portland State University

Linda Wells
Ridge Area Arc Foundation

Randy Daugherty
Southwestern Medical Foundation

Karen Selim
Texas A&M University - Corpus Christi

Dan T. Garrett
The ACU Foundation

Randy Driggers
The Baptist Foundation of Alabama

Carl Johann
The Salvation Army Metropolitan

Diane Hutson
Union Rescue Mission

Diane Curtis
University of Northern
Iowa Foundation

David Cunningham
University of San Francisco

Kevin McCarthy
WakeMed Foundation
 
Kimberly Martin Begg
Young America's Foundation
 
Steps to Success:
1. Develop a plan to collect more e-mail addresses from both donors and advisors.

2. Use the Member's Section to personalize your site and add new content regularly.

3. Add the "Weekly Thoughts" and your organization's news to the headers of your eNewsletters.

4. Periodically review the coordination of your web site, eNewsletters and eLiterature with your marketing director and webmaster.

5. Attend an Internet Marketing Seminar to maximize the effectiveness of your eMarketing program in Washington DC-Jun. 24-25; Chicago-July 15-16; Camarillo-Oct. 7-8.

6. Attend an eDesign Seminar to learn how to personalize, print and distribute the GiftLegacy royalty-free eLiterature in Washington DC-June 26; Chicago-July 17; Orlando-Sept. 16, Camarillo-Oct. 9; Washington DC-Oct. 14.

7. Attend a Wills/Gift Annuities/IRA Rollover Marketing Seminar to learn how to launch and market successful campaigns for these popular gift plans in New Orleans-Mar. 28; Atlanta-Apr. 20; Orlando-Sept. 16; San Francisco-Sept. 23; Washington DC-Oct. 14.
 
*Since a gift planning site is intended to provide philanthropy, education and motivation, Crescendo believes that the page-view count method is the most accurate method. One user opening one page equals one page-view.
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